The state enterprise Ala-Too Resort has updated its official logo.

It was reported that in November, the enterprise announced a competition to create a logo that would vividly reflect Kyrgyzstan’s national cultural and natural values, the spirit of the mountains, the purity of Issyk-Kul, and the concept of sustainable tourism.More than ten professional designers — including artists, architects, and design studios — took part in the competition. As a result, the logo proposed by Alisher Baybekov was approved.

The new brand mark features the national symbol of the Kyrgyz Republic — the snow leopard — as well as high mountain peaks. The logo is complemented by elements representing the four seasons and a modern, expressive visual symbol.

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